
Logo and brand guidelines
The final logo with its variants, the colour palette, the typefaces and the usage rules, laid out in brand guidelines your suppliers can follow.
Let's work together
Most companies buy a logo, then patch the rest together: a colour picked for the website, a font chosen by the printer, slides that look like another company. A brand identity design service builds all of it as one system, once.
Strategy before drawing.
Positioning, audience and competitors are framed on the first call.
Three concepts to compare.
Each one comes with the reasoning behind it.
Rules your team can follow.
Colours, typefaces and usage written down in the guidelines.
Files you keep.
Source files and a brandboard for every supplier.
Everything a company needs to look like itself everywhere, from favicon to roll-up banner.

The final logo with its variants, the colour palette, the typefaces and the usage rules, laid out in brand guidelines your suppliers can follow.

Business cards, letterhead, slides, social media templates, signage: designed for the documents you actually use.
Every file delivered in print and web formats, plus a one-page brandboard as the reference.
A 3D mascot sculpted in the same visual world, if your brand needs a face.
Your positioning, your audience, your competitors. The identity has to last for years, so it starts there.
Three concepts, presented with the reasoning behind them. You choose the direction before production starts.
Final logo, colours, typefaces, usage rules and applications for the documents you actually use.
Source files, brandboard and ready-to-use formats. The mascot, the website or the video can follow in the same guidelines.





Three ways to get a visual identity. Here is what each one covers, and what it leaves out.
Ranges observed in French-speaking Switzerland, excluding VAT, detailed in our article (in French) on the price of a visual identity.
What companies ask before ordering a brand identity. If your question is not here, ask it on the call.
At Ferr Studio, a brand identity starts at CHF 1,800, depending on complexity. In French-speaking Switzerland, an experienced freelancer charges CHF 1,500 to 3,000 and an established agency CHF 3,000 to 10,000. You receive a detailed quote within 24 hours.
A strategy brief, three concepts, then the final logo, the colours, the typefaces, the usage rules and the applications you actually use. The source files and a brandboard are delivered at the end.
The logo is one element. The brand identity is the full system around it: colours, typefaces, imagery, rules and applications, so the brand looks the same on a business card, a website and a trade show stand.
Yes. The guidelines are part of every identity. Our guide on brand guidelines explains what they contain.
Christopher Fernandes, from the first call to delivery. No project manager in between.
Yes. The same studio designs the 3D mascot, the website and the 3D video in the same guidelines, so you do not brief three suppliers.
One call to understand your positioning, then a detailed quote within 24 hours. No obligation.