Branding and visual identity for companies in French-speaking Switzerland

Rated 5/5 on Google, Morges
Branding studio. Visual identity
In short
  • Ferr Studio builds complete visual identities from Morges: logo, brand guidelines, brand world and 3D mascot.
  • A strategy brief and three concepts, then the guidelines, the applications, the source files and the brandboard.
  • One contact from concept to launch: Christopher, directly.
  • From CHF 1,800 depending on complexity, detailed quote within 24 hours.
Decathlon logo, a Ferr Studio client Outlet Aubonne logo, a Ferr Studio client HubLead logo, a Ferr Studio client Red Drop Lab logo, a Ferr Studio client Knowmore logo, a Ferr Studio client Sinea Formation logo, a Ferr Studio client Winland Group logo, a Ferr Studio client Sésame competition logo, a Ferr Studio client
Ferr Studio visual identity shown on a mockup

A prospect compares you
in three seconds.

Before writing to you, they judge your logo, your website and your documents. A consistent identity does that work for you, everywhere, all the time.

Your logo changes from one medium to the next.

The guidelines set colours, typefaces and usage rules.

Your expertise does not come across in a few seconds.

A consistent visual world makes it readable.

Every new document starts from a blank page.

The brandboard is the base for every application.

Your image belongs to an earlier stage of the company.

A rebrand aligns it with what you sell today.

What you get

An identity that holds up everywhere.

From favicon to roll-up banner, one system. Logo, guidelines, visual world: your expertise reads in a few seconds.

Red Drop Lab brand guidelines by Ferr Studio

Logo and brand guidelines

Colours, typefaces, usage rules, print and digital applications, designed for every place your brand appears.

Toma Home visual identity brandboard by Ferr Studio

Strategy brief and three concepts

We pin down your positioning, then present three directions before drawing the final version.

Source files and brandboard

Every file delivered, with a brandboard your teams and suppliers can use as the reference.

3D mascot as an option

A character sculpted in the same world, delivered as a pack of 10 poses and scenes.

Four steps.
One identity.

You approve each step before we move to the next one.

First call
Brief

Frame

Your positioning, your audience, your competitors. The identity has to last for years, so it starts there.

After the brief
Concepts

Propose

Three concepts, presented with the reasoning behind them. You choose the direction before production starts.

After your choice
Guidelines

Build

Final logo, colours, typefaces, usage rules and applications for the documents you actually use.

Delivery
Brandboard

Deliver

Source files, brandboard and ready-to-use formats. The mascot, the website or the video can follow in the same guidelines.

Brands
people recognise.

See all projects
Comparison

Ferr Studio vs freelancer and traditional agency.

Three ways to get a visual identity. Here is what each one covers, and what it leaves out.

Criterion
FreelancerOne person executing
Traditional agencyServices in silos
Ferr StudioIdentity and world
Strategy brief before any drawing
Positioning framed first
Directions presented
1 to 2 proposals
3 concepts
Logo, guidelines and applications
A complete system
Source files and brandboard
Delivered
3D mascot in the same world
Sculpted in-house, optional
Website and 3D video in the same guidelines
Same studio, same eye
One contact, from brief to launch
Christopher, directly
Detailed quote
Varies
After several meetings
Within 24 hours
Price of a visual identity
CHF 1,500 to 3,000experienced freelancer
CHF 3,000 to 10,000established agency
From CHF 1,800depending on complexity
Changes after delivery
CHF 80 to 150 per hourfreelance designer
CHF 140 to 200 per hourcommunication agency
CHF 75 per hourno minimum

Ranges observed in French-speaking Switzerland, excluding VAT, detailed in our article (in French) on the price of a visual identity.

1 800.-to start an identity
in Swiss francs
3concepts presented
before you decide
24 hto receive
the detailed quote
5/5Google rating
client reviews

Frequently asked
questions.

The questions that come up on every first call. If yours is not here, ask it directly.

How much does a visual identity cost at Ferr Studio?

Projects start at CHF 1,800, depending on complexity. You receive a detailed quote within 24 hours of your request.

What does a visual identity include?

A strategy brief, three concepts, then the logo, the brand guidelines and their applications. The source files and the brandboard are delivered.

Why not order a CHF 490 logo?

When a logo costs CHF 490, the right question is what it leaves out: the brief, the concepts, the guidelines, the source files. Our article on the price of a visual identity details the ranges.

Can you add a 3D mascot to the identity?

Yes. The mascot is sculpted in the same world, as a pack of 10 poses and scenes for CHF 6,000, delivered in 14 days.

Who will I work with?

Christopher Fernandes, from the first call to launch. No project manager in between.

Can the identity extend to the website and video?

Yes. The website starts at CHF 2,000 for setup, then CHF 250 per month, and the 3D video at CHF 3,500 for a 60-second reveal.

Ready to be recognised?

Let's find the image that carries your expertise.

One call, a first look at your positioning, then a detailed quote within 24 hours. No obligation.