@font-face {
  font-family: Archivo;
  src: url("/brand/fonts/archivo-400.woff2") format("woff2");
  font-weight: 400;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: Archivo;
  src: url("/brand/fonts/archivo-500.woff2") format("woff2");
  font-weight: 500;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: Archivo;
  src: url("/brand/fonts/archivo-600.woff2") format("woff2");
  font-weight: 600;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: Archivo;
  src: url("/brand/fonts/archivo-700.woff2") format("woff2");
  font-weight: 700;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: Archivo;
  src: url("/brand/fonts/archivo-800.woff2") format("woff2");
  font-weight: 800;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: Caveat;
  src: url("/brand/fonts/caveat-700.woff2") format("woff2");
  font-weight: 700;
  font-style: normal;
  font-display: swap;
}

:root {
  --brand: #e4002b;
  --brand-600: #c10024;
  --ink: #141414;
  --muted: #6a6a72;
  --line: rgb(20 20 20 / 0.12);
  --surface: #ffffff;
  --surface-alt: #f7f7f8;
  --card: #f4f4f5;
  --white: #ffffff;
  --ease: cubic-bezier(0.16, 1, 0.3, 1);
  --nav: 72px;
  --z-nav: 40;
  --z-overlay: 50;
}

*,
*::before,
*::after { box-sizing: border-box; }

html {
  scroll-behavior: smooth;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

body {
  margin: 0;
  font-family: Archivo, ui-sans-serif, system-ui, sans-serif;
  color: var(--ink);
  background: var(--surface);
  overflow-x: hidden;
}

img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; background: none; border: 0; cursor: pointer; }
ul { margin: 0; padding: 0; list-style: none; }
h1, h2, h3, p { margin: 0; }

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.wrap {
  width: min(1180px, calc(100% - 48px));
  margin-inline: auto;
}

.wrap-wide {
  width: min(1320px, calc(100% - 40px));
  margin-inline: auto;
}

/* NAV */
.nav {
  position: fixed;
  inset: 0 0 auto;
  z-index: var(--z-nav);
  height: var(--nav);
  display: grid;
  grid-template-columns: auto 1fr auto;
  align-items: center;
  gap: 24px;
  padding: 0 28px;
  color: var(--white);
  overflow: visible;
}
.nav.is-solid {
  color: var(--ink);
  background: rgb(255 255 255 / 0.92);
  backdrop-filter: blur(16px);
  border-bottom: 1px solid var(--line);
}
.nav-avatar {
  display: inline-flex;
  align-items: center;
  height: 42px;
  flex: none;
  transition: transform 0.2s var(--ease);
}
.nav-avatar:hover { transform: scale(1.04); }
.nav-avatar img { width: auto; height: 30px; object-fit: contain; }
.cta-face {
  width: 30px; height: 30px; border-radius: 50%; object-fit: cover;
  flex: none; margin: -2px 2px -2px -12px;
  /* stroke centre : moitie sur la photo, moitie dehors (offset = -moitie de l epaisseur) */
  outline: 2px solid var(--ink, #141414); outline-offset: -1px;
}

.nav-links {
  display: flex;
  justify-content: center;
  align-items: center;
  gap: 28px;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}
.nav-links > a:hover,
.nav-drop > button:hover { opacity: 0.7; }

.nav-drop { position: relative; }
.nav-drop > button {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-size: 12px;
  font-weight: 600;
}
.nav-drop svg { width: 10px; height: 10px; }
.nav-menu {
  position: absolute;
  top: 100%;
  left: 50%;
  transform: translateX(-50%);
  z-index: 20;
  min-width: 260px;
  padding: 14px 10px 10px;
  background: var(--white);
  color: var(--ink);
  border: 1px solid var(--line);
  border-radius: 16px;
  box-shadow: 0 18px 40px rgb(20 20 20 / 0.12);
  display: none;
}
.nav-drop.open .nav-menu,
.nav-drop:focus-within .nav-menu { display: grid; gap: 2px; }
@media (hover: hover) and (pointer: fine) {
  .nav-drop:hover .nav-menu { display: grid; gap: 2px; }
}
.nav-menu a {
  padding: 10px 12px;
  border-radius: 10px;
  font-size: 13px;
  letter-spacing: 0.04em;
  text-transform: none;
  font-weight: 600;
}
/* icone a gauche, libelle + sous-titre a droite */
.nav-menu a { display: grid; grid-template-columns: 30px 1fr; column-gap: 12px; align-items: start; }
.nav-menu a .nav-ico { grid-row: 1 / 3; width: 30px; height: 30px; padding: 7px; border-radius: 9px; background: var(--surface-alt); color: var(--ink); fill: currentColor; box-sizing: border-box; transition: background-color .18s var(--ease), color .18s var(--ease); }
.nav-menu a:hover .nav-ico, .nav-menu a[aria-current="page"] .nav-ico { background: var(--brand); color: var(--white); }
.nav-menu a b { font-weight: 600; }
.nav-menu a span {
  display: block;
  margin-top: 3px;
  font-size: 12px;
  font-weight: 400;
  letter-spacing: 0;
  color: var(--muted);
  text-transform: none;
}
.nav-menu a:hover { background: var(--surface-alt); color: var(--brand); }
.nav-menu a[aria-current="page"] { color: var(--brand); }

.cta {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  padding: 8px 8px 8px 22px;
  border-radius: 999px;
  background: var(--white);
  color: var(--ink);
  font-size: 15px;
  font-weight: 600;
  mix-blend-mode: normal;
  box-shadow: 0 8px 24px rgb(20 20 20 / 0.12);
  transition: transform 0.25s var(--ease);
  will-change: transform;
}
.cta:hover { transform: translateY(-1px); }
.cta:active { transform: scale(0.98); }
.cta-ico {
  width: 36px;
  height: 36px;
  border-radius: 50%;
  display: grid;
  place-items: center;
  background: var(--brand);
  color: var(--white);
}
.cta-ico svg { width: 16px; height: 16px; }
.nav.is-solid .cta,
.nav.is-open .cta,
.work .cta {
  background: var(--ink);
  color: var(--white);
}
.nav.is-solid .cta,
.nav.is-open .cta,
.work .cta {
  background: var(--ink);
  color: var(--white);
}

.nav-burger {
  display: none;
  width: 42px;
  height: 42px;
  border-radius: 50%;
  border: 1px solid rgb(255 255 255 / 0.35);
  mix-blend-mode: normal;
}
.nav.is-solid .nav-burger { border-color: var(--line); }

/* HERO */
.hero {
  position: relative;
  min-height: 100dvh;
  display: flex;
  flex-direction: column;
  justify-content: center;
  align-items: center;
  text-align: center;
  background: var(--brand);
  color: var(--white);
  overflow: hidden;
  padding: 96px 24px 88px;
}
.hero::before {
  content: "";
  position: absolute;
  inset: 0;
  background:
    radial-gradient(1200px 700px at 8% 0%, rgb(255 255 255 / 0.22), transparent 55%),
    radial-gradient(900px 600px at 100% 100%, rgb(0 0 0 / 0.18), transparent 50%);
  pointer-events: none;
}
.hero::after { display: none; }

.grainient {
  position: absolute;
  inset: 0;
  z-index: 0;
  pointer-events: none;
}
.grainient canvas {
  width: 100%;
  height: 100%;
  display: block;
}

.hero-name {
  position: relative;
  z-index: 1;
  font-size: clamp(3.4rem, 11.6vw, 9.4rem);
  font-weight: 800;
  line-height: 0.86;
  letter-spacing: -0.045em;
  text-transform: uppercase;
  text-shadow:
    0 0 40px rgb(255 255 255 / 0.28),
    0 8px 28px rgb(0 0 0 / 0.28);
}
.hero-line {
  display: block;
  overflow: hidden;
}
.hero-line > span { display: block; }
.hero-copy {
  position: relative;
  display: inline-block;
}
.hero-copy .mark {
  position: absolute;
  top: 0.08em;
  right: -0.7em;
  font-size: 0.18em;
  letter-spacing: 0;
  font-weight: 700;
}

.hero-tag {
  position: relative;
  z-index: 1;
  margin-top: 22px;
  font-size: clamp(11px, 1.1vw, 14px);
  font-weight: 500;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.pills {
  position: absolute;
  z-index: 2;
  left: 50%;
  bottom: 28px;
  transform: translateX(-50%);
  width: min(1080px, calc(100% - 24px));
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 10px;
}
.pill {
  padding: 10px 18px;
  border-radius: 999px;
  font-size: 14px;
  font-weight: 600;
  color: var(--ink);
  box-shadow: 0 8px 20px rgb(20 20 20 / 0.12);
  transition: transform 0.2s var(--ease);
  will-change: transform;
}
.pill:hover { transform: scale(1.05); }
.pill-a { background: #f4e7c8; color: #6b4a12; }
.pill-b { background: #e8e8ea; color: #2b2b30; }
.pill-c { background: #f7d5db; color: #8a1028; }
.pill-d { background: #ffffff; color: var(--brand); }
.pill-e { background: #141414; color: #ffffff; }

/* ABOUT */
.about {
  padding: 88px 0 48px;
  background: var(--surface);
}
.about-top {
  display: grid;
  grid-template-columns: 280px 1fr;
  gap: 48px 72px;
  align-items: start;
}
.who {
  display: flex;
  align-items: center;
  gap: 14px;
}
.who img {
  width: 56px;
  height: 56px;
  border-radius: 50%;
  object-fit: cover;
}
.who-name {
  font-size: 15px;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--brand);
}
.who-role {
  margin-top: 4px;
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.lead {
  font-size: clamp(22px, 2.2vw, 30px);
  font-weight: 800;
  line-height: 1.25;
  max-width: 36ch;
}
.body {
  margin-top: 18px;
  max-width: 58ch;
  font-size: 16px;
  line-height: 1.65;
  color: var(--muted);
}
.body + .body { margin-top: 14px; }

.stats {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 28px 40px;
  margin-top: 36px;
  padding-top: 28px;
  border-top: 1px solid var(--line);
  max-width: 520px;
}
.stat-n {
  font-size: clamp(40px, 5vw, 64px);
  font-weight: 800;
  letter-spacing: -0.04em;
  line-height: 0.95;
}
.stat-l {
  margin-top: 6px;
  font-size: 14px;
  color: var(--muted);
}

.tapes-wrap {
  margin-top: 72px;
  overflow: hidden;
  padding: 18px 0 28px;
}
.tapes {
  display: flex;
  gap: 18px;
  width: max-content;
  padding: 8px 4px 12px;
  will-change: transform;
}
.tape {
  position: relative;
  flex: 0 0 220px;
  aspect-ratio: 4 / 5;
  border-radius: 8px;
  overflow: hidden;
  background: var(--card);
  box-shadow: 0 12px 28px rgb(20 20 20 / 0.1);
}
.tape img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform 0.7s var(--ease);
}
.tape:hover img { transform: scale(1.06); }
.tape:nth-child(odd) { transform: rotate(-2.2deg); }
.tape:nth-child(even) { transform: rotate(1.8deg); margin-top: 18px; }
.tape:hover { z-index: 2; }
.tape::before {
  content: "";
  position: absolute;
  top: -9px;
  left: 50%;
  z-index: 1;
  width: 52px;
  height: 18px;
  transform: translateX(-50%) rotate(-8deg);
  background: rgb(255 255 255 / 0.72);
  box-shadow: 0 1px 3px rgb(20 20 20 / 0.16);
}

/* QUOTE */
.quotes {
  padding: 32px 0 88px;
}
.quote-frame {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 48px;
  align-items: center;
}
.polaroid {
  width: min(420px, 100%);
  margin-inline: auto;
  padding: 14px 14px 48px;
  background: var(--white);
  border-radius: 4px;
  box-shadow: 0 24px 50px rgb(20 20 20 / 0.12);
  transform: rotate(-2deg);
}
.polaroid img {
  width: 100%;
  aspect-ratio: 4 / 5;
  object-fit: cover;
}
.quote-copy .lead,
.quotes .lead {
  font-size: clamp(26px, 3vw, 40px);
  font-weight: 800;
  line-height: 1.15;
  letter-spacing: -0.03em;
  max-width: 22ch;
}
.quote-meta { margin-top: 22px; }
.quote-name { font-weight: 800; }
.quote-role { color: var(--muted); font-size: 14px; margin-top: 4px; }
.quote-nav {
  display: flex;
  gap: 10px;
  margin-top: 28px;
}
.icon-btn {
  width: 44px;
  height: 44px;
  border-radius: 50%;
  border: 1px solid var(--line);
  display: grid;
  place-items: center;
  transition: background 0.25s var(--ease), color 0.25s var(--ease), transform 0.2s var(--ease);
}
.icon-btn:hover { background: var(--ink); color: var(--white); transform: scale(1.06); }
.icon-btn:active { transform: scale(0.96); }

/* IMPACT */
.impact {
  padding: 88px 0;
  background: var(--surface-alt);
}
.kicker {
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--brand);
  margin-bottom: 16px;
}
.display {
  font-size: clamp(40px, 6.4vw, 84px);
  font-weight: 800;
  letter-spacing: -0.045em;
  line-height: 0.92;
  text-transform: uppercase;
  max-width: 14ch;
}
.display em {
  font-style: italic;
  font-weight: 800;
}
.impact-grid {
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  gap: 20px;
  margin-top: 48px;
}
.panel {
  background: var(--white);
  border-radius: 28px;
  padding: 32px;
  min-height: 280px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  border: 1px solid var(--line);
}
.panel h3 {
  font-size: 13px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}
.panel-n {
  font-size: clamp(48px, 6vw, 80px);
  font-weight: 800;
  letter-spacing: -0.05em;
  line-height: 0.9;
}
.panel p { color: var(--muted); max-width: 36ch; }
.panel p a {
  color: inherit;
  text-decoration: underline;
  text-underline-offset: 3px;
  text-decoration-thickness: 1px;
}
.panel p a:hover { color: var(--brand); }

/* RESULTS */
.results { padding: 88px 0; }
.results-head { max-width: 18ch; }
.note {
  margin-top: 14px;
  color: var(--muted);
  font-size: 14px;
}
.slider {
  position: relative;
  margin-top: 40px;
  overflow: hidden;
  touch-action: pan-y;
  cursor: grab;
}
.slider:active { cursor: grabbing; }
.slides {
  display: flex;
  transition: transform 0.6s var(--ease);
}
.slide {
  min-width: 100%;
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: 28px;
  align-items: stretch;
}
.slide-img {
  border-radius: 24px;
  overflow: hidden;
  min-height: 420px;
  background: var(--card);
}
.slide-img img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform 0.8s var(--ease);
}
.slide-img:hover img { transform: scale(1.05); }
.slide-body { padding: 12px 8px; }
.slide-cat {
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--brand);
}
.slide-body h3 {
  margin-top: 12px;
  font-size: clamp(28px, 3.4vw, 44px);
  letter-spacing: -0.03em;
  line-height: 1.05;
}
.metrics {
  display: flex;
  gap: 28px;
  margin-top: 28px;
  padding-top: 22px;
  border-top: 1px solid var(--line);
}
.metrics b { display: block; font-size: 28px; letter-spacing: -0.03em; }
.metrics span { color: var(--muted); font-size: 13px; }
.slider-ctrl {
  display: flex;
  align-items: center;
  justify-content: flex-end;
  gap: 10px;
  margin-top: 22px;
}

/* WORK */
.work { padding: 40px 0 88px; }
.work-layout {
  display: grid;
  grid-template-columns: 280px 1fr;
  gap: 48px;
  margin-top: 40px;
}
.tabs { display: grid; gap: 6px; align-content: start; }
.tab {
  text-align: left;
  padding: 14px 4px;
  border-bottom: 1px solid var(--line);
  font-size: 15px;
  font-weight: 700;
  color: var(--muted);
}
.tab.is-on { color: var(--ink); }
.offer h3 {
  font-size: clamp(28px, 3vw, 40px);
  letter-spacing: -0.03em;
  line-height: 1.1;
  max-width: 18ch;
}
.offer .body { max-width: 52ch; }
.offer-list {
  display: grid;
  gap: 10px;
  margin: 28px 0;
}
.offer-list li {
  padding-left: 18px;
  position: relative;
  color: var(--muted);
}
.offer-list li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.55em;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--brand);
}
.offer-cards {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
  margin-top: 36px;
}
.offer-card {
  display: block;
  padding: 22px;
  border-radius: 20px;
  background: var(--surface-alt);
  border: 1px solid var(--line);
  min-height: 180px;
  transition: transform 0.35s var(--ease), box-shadow 0.35s var(--ease);
}
.offer-card:hover {
  transform: translateY(-4px);
  box-shadow: 0 16px 32px rgb(20 20 20 / 0.08);
}
.offer-card strong { display: block; font-size: 18px; margin-bottom: 8px; }
.offer-card p { color: var(--muted); font-size: 14px; line-height: 1.5; }
.link-arrow {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  margin-top: 18px;
  font-weight: 700;
  color: var(--brand);
}

/* JOURNAL */
.journal { padding: 88px 0; background: var(--surface-alt); }
.journal-head {
  display: flex;
  justify-content: space-between;
  align-items: end;
  gap: 24px;
}
.cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  margin-top: 36px;
}
.card {
  display: block;
  background: var(--white);
  border-radius: 22px;
  overflow: hidden;
  border: 1px solid var(--line);
  transition: transform 0.4s var(--ease);
}
.card:hover { transform: translateY(-6px); }
.card img {
  aspect-ratio: 16 / 10;
  width: 100%;
  object-fit: cover;
  transition: transform 0.7s var(--ease);
}
.card:hover img { transform: scale(1.06); }
.card-body { padding: 18px 18px 22px; }
.card-cat {
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--brand);
}
.card h3 {
  margin-top: 8px;
  font-size: 22px;
  letter-spacing: -0.03em;
  line-height: 1.15;
}

/* WORLD */
.world { padding: 88px 0 40px; }
.ig {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 8px;
  margin-top: 32px;
}
.ig a {
  aspect-ratio: 1;
  overflow: hidden;
  background: var(--card);
}
.ig img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform 0.6s var(--ease);
}
.ig a:hover img { transform: scale(1.05); }

.marquee {
  margin-top: 48px;
  overflow: hidden;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  padding: 14px 0;
}
.marquee-track {
  display: flex;
  gap: 40px;
  width: max-content;
  animation: drift 45s linear infinite;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  font-size: 13px;
}
@keyframes drift {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

/* FOOTER */
.foot {
  background: var(--brand);
  color: var(--white);
  padding: 72px 0 28px;
  position: relative;
  overflow: hidden;
}
.foot::after { display: none; }
.foot-grid {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr;
  gap: 40px;
}
.foot a:hover { opacity: 0.75; }
.foot-mail {
  font-size: clamp(22px, 3vw, 36px);
  font-weight: 800;
  letter-spacing: -0.03em;
}
.foot h3 {
  font-size: 12px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  margin-bottom: 14px;
  opacity: 0.7;
}
.foot li + li { margin-top: 8px; }
.foot-bottom {
  position: relative;
  z-index: 1;
  display: flex;
  justify-content: space-between;
  gap: 16px;
  margin-top: 56px;
  padding-top: 18px;
  border-top: 1px solid rgb(255 255 255 / 0.2);
  font-size: 13px;
}

@media (max-width: 900px) {
  .nav { grid-template-columns: auto auto; }
  .nav-links, .nav .cta { display: none; }
  .nav-burger { display: grid; place-items: center; justify-self: end; }
  .about-top,
  .quote-frame,
  .impact-grid,
  .slide,
  .work-layout,
  .journal-head,
  .cards,
  .foot-grid { grid-template-columns: 1fr; }
  .ig { grid-template-columns: repeat(2, 1fr); }
  .offer-cards { grid-template-columns: 1fr; }
  .hero { padding-bottom: 120px; }
  .nav.is-open .nav-links {
    display: flex;
    flex-direction: column;
    position: fixed;
    inset: var(--nav) 16px 16px;
    background: var(--white);
    color: var(--ink);
    border-radius: 20px;
    padding: 24px;
    gap: 18px;
    mix-blend-mode: normal;
    z-index: var(--z-overlay);
    box-shadow: 0 20px 50px rgb(20 20 20 / 0.18);
    overflow: auto;
  }
  .nav.is-open .nav-drop .nav-menu {
    position: static;
    transform: none;
    display: none;
    min-width: 0;
    margin-top: 8px;
    box-shadow: none;
    border: 0;
    padding: 0;
  }
  .nav.is-open .nav-drop.open .nav-menu { display: grid; }
  .nav.is-open .cta {
    display: inline-flex;
    position: fixed;
    right: 28px;
    bottom: 36px;
    z-index: calc(var(--z-overlay) + 1);
  }
}

/* PROOF: stats + Search Console, Clarity, WhatsApp, RDV */
.proof {
  padding: 72px 0 40px;
}
.proof .display { max-width: 16ch; }
.proof-lead {
  margin-top: 16px;
  max-width: 46ch;
}
.proof-stats {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
  margin-top: 40px;
  padding: 28px 0;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.proof-stats .stat-n {
  font-size: clamp(32px, 4vw, 48px);
}
.proof-grid {
  display: grid;
  grid-template-columns: 1.35fr 1fr 0.95fr;
  grid-template-areas:
    "gsc clarity wa"
    "gsc rdv wa";
  gap: 14px;
  margin-top: 28px;
}
.proof-shot {
  margin: 0;
  min-width: 0;
  display: flex;
  flex-direction: column;
  height: 100%;
}
.proof-shot:nth-child(1) { grid-area: gsc; }
.proof-shot:nth-child(2) { grid-area: clarity; }
.proof-shot:nth-child(3) { grid-area: wa; }
.proof-shot:nth-child(4) { grid-area: rdv; }
.proof-shot figcaption {
  margin-top: 10px;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
}
.proof-ui {
  flex: 1;
  min-height: 160px;
  padding: 16px 18px;
  border: 1px solid var(--line);
  border-radius: 12px;
  background: var(--white);
  color: var(--ink);
  overflow: hidden;
}
.proof-ui header {
  display: flex;
  justify-content: space-between;
  align-items: center;
  margin-bottom: 14px;
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--muted);
}
.proof-gsc { display: flex; flex-direction: column; min-height: 280px; }
.proof-kpi b {
  display: block;
  font-size: 12px;
  font-weight: 500;
  color: var(--muted);
}
.proof-kpi strong {
  display: block;
  margin-top: 4px;
  font-size: clamp(28px, 3vw, 40px);
  font-weight: 800;
  letter-spacing: -0.04em;
  line-height: 1;
}
.proof-gsc svg {
  display: block;
  width: 100%;
  height: 72px;
  margin-top: auto;
  color: var(--brand);
}
.proof-gsc footer {
  display: flex;
  justify-content: space-between;
  margin-top: 14px;
  font-size: 12px;
  color: var(--muted);
}
.proof-clarity { display: flex; flex-direction: column; }
.proof-heat {
  position: relative;
  flex: 1;
  min-height: 120px;
  border-radius: 8px;
  background:
    linear-gradient(var(--line), var(--line)) 16px 18px / 42% 8px no-repeat,
    linear-gradient(var(--line), var(--line)) 16px 34px / 28% 8px no-repeat,
    linear-gradient(#f4f4f5, #f4f4f5) 16px 56px / calc(100% - 32px) 54px no-repeat,
    #fafafa;
  overflow: hidden;
}
.proof-heat i {
  position: absolute;
  border-radius: 50%;
  filter: blur(10px);
}
.proof-heat i:nth-child(1) { width: 86px; height: 86px; left: 18%; top: 28%; background: rgb(228 0 43 / 0.45); }
.proof-heat i:nth-child(2) { width: 54px; height: 54px; left: 48%; top: 42%; background: rgb(228 0 43 / 0.28); }
.proof-heat i:nth-child(3) { width: 40px; height: 40px; right: 16%; top: 18%; background: rgb(255 180 0 / 0.4); }
.proof-heat i:nth-child(4) { width: 28px; height: 28px; left: 62%; bottom: 16%; background: rgb(228 0 43 / 0.2); }
.proof-wa {
  display: flex;
  flex-direction: column;
  background: #efeae2;
}
.proof-chat {
  display: grid;
  gap: 8px;
  align-content: start;
}
.proof-chat p {
  max-width: 88%;
  margin: 0;
  padding: 8px 10px;
  border-radius: 10px;
  font-size: 13px;
  line-height: 1.35;
}
.proof-chat .in {
  background: var(--white);
  color: var(--ink);
}
.proof-chat .out {
  justify-self: end;
  background: #d9fdd3;
  color: var(--ink);
}
.proof-rdv header b {
  color: var(--brand);
  letter-spacing: 0.08em;
}
.proof-rdv p {
  margin: 0;
  font-size: 14px;
  color: var(--muted);
  line-height: 1.45;
}
.proof-rdv p + p { margin-top: 6px; }
.proof-rdv strong {
  display: inline;
  color: var(--ink);
  font-size: 18px;
  font-weight: 700;
  letter-spacing: -0.03em;
}
@media (max-width: 900px) {
  .proof-stats { grid-template-columns: 1fr 1fr; }
  .proof-grid {
    grid-template-columns: 1fr 1fr;
    grid-template-areas:
      "gsc gsc"
      "clarity wa"
      "rdv rdv";
  }
}
@media (max-width: 560px) {
  .proof-grid {
    grid-template-columns: 1fr;
    grid-template-areas:
      "gsc"
      "clarity"
      "wa"
      "rdv";
  }
  .proof-ui { min-height: 180px; }
}
.compare {
  padding: 28px 0 96px;
}
.compare .display {
  max-width: 22ch;
  color: var(--ink);
  font-size: clamp(32px, 4.6vw, 52px);
  line-height: 0.95;
}
.compare-lead {
  margin-top: 18px;
  max-width: 46ch;
}
.compare-frame {
  margin-top: 48px;
}
table.compare-table {
  width: 100%;
  border-collapse: collapse;
  table-layout: fixed;
  margin: 0;
}
table.compare-table th,
table.compare-table td {
  text-align: left;
  vertical-align: top;
  background: transparent;
  border: 0;
}
table.compare-table thead th {
  padding: 0 24px 14px 0;
  border-bottom: 1px solid var(--ink);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
}
table.compare-table thead th.compare-axis {
  width: 16%;
}
table.compare-table thead th.is-them {
  width: 40%;
  color: var(--muted);
}
table.compare-table thead th.is-us {
  width: 44%;
  padding-right: 0;
  color: var(--brand);
}
table.compare-table tbody th {
  width: 16%;
  padding: 18px 24px 18px 0;
  border-top: 1px solid var(--line);
  color: var(--muted);
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0;
  text-transform: none;
  line-height: 1.4;
}
table.compare-table tbody td {
  padding: 18px 24px 18px 0;
  border-top: 1px solid var(--line);
  font-size: 15px;
  font-weight: 400;
  line-height: 1.5;
}
table.compare-table tbody td:nth-child(2) {
  width: 40%;
  color: var(--muted);
}
table.compare-table tbody td:nth-child(3) {
  width: 44%;
  padding-right: 0;
  color: var(--ink);
}
table.compare-table tbody tr:first-child th,
table.compare-table tbody tr:first-child td { border-top: 0; }
.compare-sum {
  display: flex;
  align-items: baseline;
  gap: 10px;
}
.compare-sum + .compare-sum { margin-top: 6px; }
.compare-sum b {
  font-size: 15px;
  font-weight: 600;
  letter-spacing: -0.02em;
  line-height: 1.2;
  font-variant-numeric: tabular-nums;
}
.compare-sum small {
  font-size: 13px;
  font-weight: 400;
  color: var(--muted);
}
.compare-cta {
  margin-top: 32px;
  background: var(--brand) !important;
  color: var(--white) !important;
  box-shadow: none;
}
.compare-cta .cta-ico {
  background: var(--white);
  color: var(--brand);
}
.compare-cta:hover { transform: translateY(-1px); }

@media (max-width: 760px) {
  table.compare-table { table-layout: auto; }
  table.compare-table thead { display: none; }
  table.compare-table tbody tr {
    display: grid;
    grid-template-columns: 1fr 1fr;
  }
  table.compare-table tbody th {
    grid-column: 1 / -1;
    width: auto;
    padding: 22px 0 8px;
    font-size: 12px;
    font-weight: 600;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    color: var(--ink);
  }
  table.compare-table tbody td {
    width: auto;
    padding: 8px 16px 20px 0;
  }
  table.compare-table tbody td:nth-child(2) {
    padding-right: 16px;
    border-right: 1px solid var(--line);
  }
  table.compare-table tbody td:nth-child(3) { padding-left: 16px; }
  table.compare-table tbody td:nth-child(2)::before,
  table.compare-table tbody td:nth-child(3)::before {
    display: block;
    margin-bottom: 6px;
    font-size: 10px;
    font-weight: 600;
    letter-spacing: 0.12em;
    text-transform: uppercase;
  }
  table.compare-table tbody td:nth-child(2)::before { content: "Agence classique"; }
  table.compare-table tbody td:nth-child(3)::before {
    content: "Notre accompagnement";
    color: var(--brand);
  }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .marquee-track { animation: none; }
  .slides { transition: none; }
  .pill:hover,
  .card:hover,
  .offer-card:hover,
  .nav-avatar:hover { transform: none; }
}

/* grand FERR en pied de page : degrade blanc qui s eteint vers le bas */
.foot { overflow: hidden; }
.foot-mark {
  margin: clamp(10px, 2vw, 26px) auto -0.22em; padding: 0 clamp(16px, 3vw, 36px); max-width: 1180px;
  font-size: clamp(120px, 24vw, 340px); font-weight: 800; letter-spacing: -.05em; line-height: 1;
  text-align: center; user-select: none; pointer-events: none;
  background-image: linear-gradient(180deg, rgb(255 255 255 / .92) 0%, rgb(255 255 255 / .35) 55%, rgb(255 255 255 / 0) 96%);
  -webkit-background-clip: text; background-clip: text; color: transparent;
}